Brown Swimwear: The Must-Have Shade for 2024

Neutrals have ruled fashion for the better part of a decade thanks to devotees like Kim Kardashian and Meghan Markle. This fashion trend has transformed and designers are now looking to rich espresso shades of brown over the once-popular beige shades. Brown, a color once seen as dull and boring is getting an extreme makeover with bold shades and exciting patterns and prints. Brown can help ground out a more extreme silhouette or style by adding sophistication and balance. For this reason, we believe that brown is going to be the go-to shade for swimwear in 2024 for its versatility, depth, and elegance. Read below to see how you can add this must-have shade into your swimwear collection!

Feelin’ Cute in Checkerboard

Checkerboard is quickly becoming the quintessential print for Gen-Z just as the chevron print became synonymous with millennials in the 2010’s. If you love extremely on-trend swimwear, this Beach Riot Eva Top in Taupe and Black and the matching Emmy Bottom is for you. It brings together two major trends for 2024: checkerboard print and rich shades of brown. We love this brown swimsuit for its eye-catching pattern that effortlessly blurs the line between activewear and swimwear. Wear the supportive Eva Top with your favorite pair of sweatpants for trendy loungewear vibes during downtime on your vacation.

The Naked Swimsuit

Who said all one-piece swimsuits are modest? This sexy peek-a-boo Crochet Scoop-Neck High-Cut One-Piece Swimsuit from Sanctuary is guaranteed to turn heads. This brown swimsuit is a more nude/beige shade, creating the illusion of being completely naked. The touchable textured fishnet-inspired overlay for this nude swimsuit evokes a sense of luxury, making you seem like a goddess coming out of the sea foam instead of a rowdy streaker. 

Barely There Triangle Bikini in Brown

Less is certainly more when it comes to itsy-bitsy bikinis! If your dream swimsuit is one that fits in the palm of your hand, the Nick Triangle Halter Bikini Top and matching Divine Tie Side Skimpy Bikini Bottom in Cinnamon from Frankies Bikinis will soon become your go-to swimsuit for summer 2024.

It-girls of social media, like Kendall Jenner and Bella Hadid swear by the classic triangle bikini and never travel without one. What’s special about this brown triangle bikini from Frankies Bikinis is its delicious cinnamon shade that adds a sense of sophistication and nowness versus the more common black triangle bikini.

Minimalist Swimwear in Mocha

No one does the cool girl aesthetic better than Tropic of C. Their cheekily named The C in Espresso one-piece swimsuit is a minimalist approach to the coffee shades currently ruling the swimwear world. This eco-friendly style is incredibly soft and flatters the body with its high-cut legs and low scoop neckline. If you’re ready to splurge, this luxury swimsuit is worth every penny for its superior 2-way stretch and thoughtful lining. 

Geo Print Perfection

We couldn’t only list one Tropic of C swimsuit for this article! This eco-conscious swimwear brand is always on top of the trends. Founded by South African supermodel and former Victoria’s Secret Angel, Candice Swanepoel, we love the undeniable quality and sustainability of this luxury swimwear brand. Their brown Ilha Top and matching Luna Bottoms in Driftwood Geo are effortless and cool. Wear it with a messy bun and chic sunglasses for a sexy and unbothered holiday look.

Sophisticated Plus-Size Swimwear

Brown swimwear is a trend all shapes and sizes can enjoy! For our gorgeous plus-size swimwear shoppers, the Plus Size Escape Underwire Allover-Slimming Wrap One-Piece Swimsuit in Tamarind from Miraclesuit is a must. Available in sizes 16W to 24W, this notched v-neck one-piece is designed with a flattering drape, Miratex fabric for all-over body control, and a supportive underwire. This well-constructed glamorous swimsuit is a great way to try the brown swimwear trend without sacrificing support!

Coffee and Cream 

Enjoying the brown swimwear trend doesn’t mean the whole swimsuit has to be one shade! We adore the White Moca Bandeau Top and White Moca Bandeau Side Tie Bottom from Saudade for its playful half-and-half color placement. This eye-catching Brown Pecan & White bikini is stylish, flirty, and it gives a wink to the retro swimsuits of yesteryear.  What’s not to love?

Bold, Brown, and Breathtaking

If you’re a fashion baddie who loves to walk into a room and command everyone’s attention, this Revolve x Michael Costello Kailo One Piece is for you. This brown cut-out one-piece swimsuit is undeniably glamorous with its strappy and seductive design. The neutral, but never flat, brown shade of this swimsuit exudes luxury unlike other strappy swimsuits in neon. Wear this brown swimsuit on a romantic vacation or sophisticated girls trip for sultry elegance.

Cowboy Carter Style

No one can start a trend quite like Beyoncé. Last year, during her Renaissance album tour, there was a rush on all things silver and metallic after the pop star announced a dress code request for her audience during her record-breaking music tour.

Just this March, Beyoncé released another major album, Cowboy Carter, a sequel of sorts to her Renaissance album and fashion brands are already hard at work adding more Americana and cowboy-themed looks to their offerings to satiate her fans.

If you want to get ahead of the fashion trend, we recommend this brown cowhide patterned bikini from WeWoreWhat. Incredibly unique and fashion-forward, this brown and white bikini will let you play the cute country girl for a day (without all the gross farm chores). Lean into the country style of this swimsuit and add a black cowgirl hat, or pair it with super edgy back sunglasses and sleek sandals to contrast this WeWoreWhat bikini. 

Swimwear That Shimmers

Brown doesn’t have to be boring! This versatile shade gets an extra level of dimension with DKNY’s Shirred Keyhole Detail One-Piece Swimsuit. Available in the luscious shade of Mocha Shimmer, this twist-front swimsuit is chic and flattering with its lined tummy control design and sexy keyhole cut-out. This stylish brown swimsuit also comes with removable soft push-up cups for those who’d like the option to boost their cleavage. Just imagine how beautiful you’ll look strolling along the seashore, as the sun’s rays hit the shimmery fabric of this swimsuit, creating an unforgettable dazzling display.

Beautiful Brown Bikinis

No one has mastered bohemian chic better than Nicole Ritchie and her celebrated fashion label, House of Harlow 1960. What makes this celebrity fashion brand better than the rest is its devotion to detail and exacting style vision. This effortlessly chic aesthetic can be seen perfectly with the House of Harlow 1960 x Revolve Peyton Top and Bottom. We simply can’t get over the bikini top’s two shades of Brown & Clay that add so much visual interest and dimensionality to what would be a mostly minimalist silhouette. Wear this brown bikini to look like you belong poolside at the famous Hollywood Roosevelt Hotel.

For the Bronze Goddess

Heat things up with the Bishop Strapless swimsuit by Norma Kamali. This gorgeous strapless swimsuit is perfect for the woman who wants to work on her tan in style. Designed with a high-cut leg, this brown swim style accentuates your best features and delicately skims over trouble areas, like the tummy, for a flattering fit. Wear this bronze swimsuit with a simple black sarong and sandals on your next vacation for timeless elegance.

Cocoa Cool

British luxury brand Hunza G has been a favorite of celebrities and trendsetters since the 1980s. Their trademark crinkled knit fabric makes swimwear shopping a breeze as their swimsuits are sold in one singular size that stretches to fit most silhouettes. If you’re in a rush to do your online vacation shopping, their stylish and luxe swimsuits are perfect as you won’t have to keep exchanging sizes in an attempt to find your perfect fit! And best of all, their bikinis are sold as a set, not separates (hooray!). Hunza G is always a favorite swimwear brand for us for their classic designs and beautiful textured swimsuits. For this brown swimsuit edit, we simply had to include their Xandra Bikini Set. Its magnificent Metallic Cocoa shade will subtly catch the light as you lounge on your beach towel, creating a gorgeous glowy look. 

Y2K Style Swimwear

That 2000s/Y2K aesthetic is still going super strong into 2024. Leather with bold stitching and large eyelets was massive hallmark of that era (think Christian Aguilera’s “Dirrty”, Angelina Jolie, and TLC), and now you can try this luxurious leather look on your next vacation with the Tia Leather Bikini Top and matching Mackenzie Leather Bikini Bottom in rich Cocoa from Frankies Bikinis. This brown bikini set is made for those stylish pool parties at sprawling homes or for hanging at the VIP cabana at your favorite party hotel. Wear this brown swimsuit with a slicked back bun and black sunglasses to play the part of the mysterious bad girl.

For the Romantic

Softer styles are in the spotlight right for both fashion and swimwear. Whether you’re a fan of those cottage-core looks all over Instagram, or just the romantic aesthetic in general, this Keepsake One Piece from Souvenir is definitely worth checking out. Its subtly shaped neckline, all-over ruched detailing, and underbust cutout make it feminine, romantic, and incredibly flattering. Available in an earthy Maple shade, this swimsuit will help you to live out your romantic heroine fantasies on your next vacation!