Australian Summer Unveiled: A Four-Part Look at the New Arrivals from 20 Aussie Brands - Part 1 / 4

Hey there, fashion aficionados! Are you ready to dive into the deep blue of Australian summer style? Well, buckle up, because we're about to embark on a sun-soaked journey through the latest and greatest from Down Under's swimwear scene.

In this first installment of our four-part series, 'Australian Summer Unveiled,' we're showcasing the crème de la crème of Aussie beachwear.

So, grab your sunnies, and let's explore the signature styles of Triangl, Bamba Swim, Fella Swim, VDM The Label, and FAE House.

Bamba Swim

First up, is Bamba Swim, the brainchild of the visionary Kayla Fallace. This brand is a love letter to the bold and unapologetic spirit of the 80s when women took their confidence to new heights. Bamba's designs are a modern tribute to that era, with daring cuts and vibrant prints that embrace all forms of femininity using eco-friendly materials (Repreve and HighJet), proving that style and sustainability can sizzle together.

Their 'less is more' philosophy is the real deal.

Their 'Villa Tasca' campaign, shot in Sicily by Cameron Hammond, in the Italian villa we all loved in 'The White Lotus', is a blend of sensuality and sophistication, staying true to the brand's awesome vibe of uplifting women.

This collection balances understated neutrals with bold prints, like elegant whites with ruffles and their unique Bamba print in red marble on soft yellow.

Among all the bikinis out there, the combo I'm really vibing with is the Trevi Top and Maverick bottom in this animal-printed pattern.

Fitness influencer Courtney Black has already shown off this combo, and it looks fantastic on her!

Right, before we switch gears to Triangl, there are a couple of Bamba pieces that, even though they're not from the latest campaign, totally deserve a shoutout.

Do not miss the 'Pink Salt' textured rib pattern Ursula Top or their bestseller, the Malibu Top and Amore Bottom in the Reef pattern. Instagram loves it!

Triangl

Ok, let's move to Triangl, the brainwave of Erin Deering and Craig Ellis, who spotted a niche for affordable yet chic swimwear. Their use of neoprene was a game-changer, injecting a sporty sophistication into the market. With a massive social media following (over 2.4 million!), Triangl's color-blocked and geometric designs have become the go-to for beachgoers seeking that perfect blend of comfort and cool.

The popularity of Triangl and its co-founder, Erin Deering, is nothing short of impressive. Erin's memoir, 'Hanging by a Thread', is topping the charts as Australia's number one autobiography. It reflects not just the brand's phenomenal success but also the personal journey of its founder.

The latest campaign from Triangl, captured by Brigette Clark, takes us to the stunning island of Folegandros in Greece. It highlights the latest additions to Triangl's swimwear line, featuring classic designs like Vinca, Mica, and Maia. True to Triangl's ethos, the bikinis, mostly sold as sets, are priced under $100, upholding their longstanding promise of chic swimwear at affordable prices.

Their new designs mix textures and patterns, featuring lush green velvet and striking stripes, along with a fresh gingham design. It's a classic charm with a contemporary edge.

Not part of the last campaign but, to me, the Triangl's latest showstopper, is this red and white ribbed striped swimsuit. Their stripe game has been strong for years, becoming a classic of the brand design. Picture this: bold, vibrant red meets sharp, clean white in a pattern that's pure Triangl – classic yet oh-so fresh.

Before we dive into FAE's world, let's remain a moment longer on Triangl. Triangl's Creative Director, Jaynee Wehbe, just showcased a mesmerizing crochet-style bikini on Instagram, painted in shades of red and purple. Gorgeous, right?

This beautiful design is set to debut in the early months of 2024. Talking about building anticipation, Triangl seems to be saying, "Stay tuned, the best is yet to come."

FAE

Now, onto FAE Swim by Bianca and Adam Bennetts, a brand known for its commitment to sustainability and alluring designs.

Consider the distinct design elements of FAE: sleek lines, daring cuts, and a 'beach chic' aesthetic. These features stand as the hallmark of the brand, embodying a design philosophy that merges modern refinement with innovative styling.

Their 'Rancho Rapsody' campaign brings 80s vibes and wild western elements together. Model Jeet Pavlovic and photographer Jason Lee Parry capture this adventurous, wild-hearted style perfectly.

One standout piece in this collection is the Wild pattern, which artfully combines rich brown tones with a tiger print design. It looks particularly stunning in the sleek, bandeau style of the Tallara Top.

Elisha Herbert, a well-known model and influencer, recently rocked this look. She posted a fun picture on her Instagram wearing this bikini while enjoying a plate of spaghetti. While spaghetti might not be traditional Western fare, it's a playful twist that complements the bikini's wild and adventurous print.

Fella Swim

Fella Swim, by Rosie Iffla and Christine Tang, is where functionality meets flair. Their designs are built on the idea that style and comfort can coexist harmoniously. Featuring flattering textures and eye-catching designs, Fella Swim caters to those who appreciate swimwear that's both effortlessly simple and elegantly shaped, suitable for beach lounging or casual wear.

Their meticulous focus on fabric quality is evident in their latest stunning 'Pastelli' collection, which is distinguished by a gorgeous Italian jacquard fabric that signs the collection.

The 'Pastelli' collection, named after the Italian word for pastels, showcases muted, soft hues in lavender and light blue. It brings to mind a nostalgic, elegant world with a clear nod to the 70s - a decade often referenced by the founders. This collection marks a distinct departure from FAE's wild themes and even Triangl's playful patterns. Yet, the undeniable elegance of this collection stands out, offering a unique aesthetic.

Earlier this year, Fella teamed up with New Zealand's Maggie Marylyn for a capsule collection featuring a striking striped pattern, available in either navy blue or cherry red. The Harvey Specter Full Piece is a perfect example of how to seamlessly blend fabric and design, to achieve a perfect balance.

They also regularly collaborate with artists, like the 'Blue Dancer' print from the 2024 Resort collection, showcasing their minimalist yet dynamic style.

VDM Tthe Label

As we close this first chapter of our four-part series, let's fly into the world of VDM The Label. Born from Allanah Van Der Mey's dream in 2014, VDM crafts swimsuits that are the model of timeless chic and comfort, sprinkled with a genuine touch of naivety. At first glance, their bikinis and one-pieces might seem understated, but a closer look reveals a world of intricate details that set this brand apart.

Their latest collaboration with Instagram and TikToker influencer Sam Guggenheimer features soft, floral designs with a lingerie-like feminine touch.

And talking about floral designs take their one-piece reversible swimsuit that marries the serenity of floral patterns with the boldness of a large tummy cut-out. It's all about balance – the calm of the florals and the daring vibe of the cut-out.

Conclusion

So, what's your swim look going to be? Will you channel the daring spirit of the 80s with Bamba, or hit the waves in Triangl's neon dream? Perhaps you'll embrace the minimalist chic of Fella, FAE's sustainable sensuality, or the yet-to-be-discussed VDM The Label's functional elegance. The choice is yours, and the options are as endless as the Australian coastline.